London Marathon is the most well-liked marathon on the planet. Which means it’s additionally one of many greatest charity fundraising alternatives of the yr! Get this: charities that raised cash in London Marathon 2023 raised an astronomical £39 million on JustGiving mixed.
On prime of that, we noticed a powerful activation price of 92% (individuals who obtained at the very least one donation on their web page). These activated pages went on to common £2,242 raised per web page, serving to their chosen charity inch nearer to their mission.
Get to the beginning line
Do you have got your London Marathon marketing campaign web page arrange for 2024? 28% of charities polled already do! Our information reveals that establishing your marketing campaign early raises extra.
Learn to arrange a London Marathon marketing campaign step-by-step
Alzheimer’s Analysis UK is the UK’s main Alzheimer’s analysis charity, aiming to discover a remedy for dementia. This implies elevating so much from main neighborhood occasions like London Marathon is crucial for the charity.
Able to get impressed? We talked with the occasion staff’s Aimee Cowling and Ellie Shelford to learn the way they attracted a neighborhood of 462 runners who managed to lift £2692 on common on-line, with an unbelievable common of £3007 on JustGiving. Collectively, they raised an unbelievable £1.24m in London Marathon 2023.
welcome new fundraisers
Right here’s how the staff at Alzheimer’s Analysis UK selects and welcomes new fundraisers to #TeamARUK.
Select probably the most passionate fundraisers
Every year, charities get a specified variety of entry locations for London Marathon. This enables a restricted variety of members to hitch their official fundraising staff on race day.
Find out about your new staff
“When fundraisers apply to hitch #TeamARUK, we organise a telephone or Zoom name with all our profitable candidates. This may embody studying their story and private connection to the trigger.
We need to give that personalised contact and ensure they really feel valued. In the event that they’re the best match for our staff, we provide them a spot!”
Ship a welcome e mail
As soon as our staff is chosen, we ship a welcome e mail, which incorporates:
- A hyperlink to arrange their JustGiving fundraising web page
- A hyperlink to hitch our charity’s Fb Group
- A hyperlink to obtain our coaching app
join with fundraisers throughout a marketing campaign
It’s all concerning the connection! Alzheimer’s Analysis UK ensures their runners really feel supported and motivated by their journey. Right here’s how.
Convey your fundraisers collectively
Alzheimer’s Analysis UK leverages Fb Teams to attach with former and present fundraisers.
“A key to staying in contact with our wonderful neighborhood is our Fb Group. This helps new fundraisers instantly really feel they’re a part of one thing larger.”
Over time, the group’s grown to incorporate as many fundraisers as they will get from annually. Which means when new fundraisers be part of, they will see coaching and fundraising ideas from former runners.
Host an occasion on your fundraisers
One other initiative the charity runs to assist join with fundraisers (and join them with one another), is their Coaching Day.
“This is a chance for fundraisers to satisfy one another head to head to speak coaching and fundraising. We coordinate snacks like biscuits, tea, and occasional, and it’s a good way to satisfy others elevating for a similar trigger.”
Make common telephone calls
- Make welcome calls to welcome supporters to the staff. Alzheimer’s Analysis UK additionally encourages them to arrange their JustGiving fundraising pages proper from the primary telephone name.
- Make check-in calls to take care of momentum and enhance activation.
- Say thanks. Alzheimer’s Analysis UK’s “Thank You Friday” sees the staff goal to name three supporters every Friday to say thanks and test in!
- Make “good luck” calls within the week main as much as London Marathon to present them that further push.
Ship month-to-month emails
“E mail is essential. We ship a month-to-month e mail that features fundraising ideas, movies from our coach, fundraising updates, and extra.”
Wish to provide your runners coaching help however don’t have the useful resource? We’ve acquired you lined. Our partnership with Runna will set your runners up for race day success.
Ship textual content messages to your fundraisers
“We use software program to ship SMS textual content reminders, staff fundraising updates, motivating updates, and say good luck the morning of the race!”
The very best methods to encourage fundraisers
Listed here are a number of particular methods Alzheimer’s Analysis UK encourage their fundraisers to achieve their targets throughout their marketing campaign.
Share prime fundraising ideas
“We share JustGiving’s prime ideas for supporters to assist them take advantage of their fundraising web page.”
A couple of of the professional ideas we share with our fundraisers embody:
- Personalising your web page’s story part helps elevate as much as 72% extra
- Setting a fundraising goal helps elevate as much as 66% extra
- Connecting a health app helps elevate as much as 8% extra
Do you know…
68% of all London Marathon fundraising occurred on JustGiving in 2023. It’s no surprise why 96% of London Marathon fundraisers on JustGiving mentioned they’re Possible or Extraordinarily Possible to make use of JustGiving once more!
Get the primary donation quick
“We encourage our supporters to self-donate the quantity of a espresso or pint every week or month.” That is a simple strategy to get individuals to get that first donation themselves – which results in them elevating extra in the long term!
Provide incentives
“We encourage supporters to hit 50% of their objective milestone by January to have the possibility to win a spa day or bundle from one in all our company companions.”
Share loads of updates
“We rejoice our staff’s wins and share staff milestones in our Fb Group.”
Present them some love
“We share Valentine’s Day messages to encourage runners they begin their lengthy coaching runs main as much as London Marathon.”
Provide particular periods
“We provide our runners 1:1 periods with our staff working coach.”
Allow them to see your charity’s progress
“We share movies from our scientists to point out what we’re engaged on and the way their dedication is making a distinction.”
Make your runners well-known
“We offer “press templates” with prime ideas from our Communications staff. This consists of all the information media retailers may ask for when doing a narrative on the runner.
The supporter merely fills out the doc we ship them and sends it to media retailers.
This helped get us 673 items of native press protection in April 2023. Generally our fundraisers have even ended up on the entrance web page of a newspaper!”
join with fundraisers after a fundraising marketing campaign
Even when the fundraising occasion ends, Alzheimer’s Analysis UK continues to go the additional mile for his or her supporters.
They ship supporters handwritten playing cards, completion certificates, and personalised pictures… simply to say thanks.
The charity additionally could be discovered cheering runners on when it issues most – on race day! Alzheimer’s Analysis UK don’t simply cease there, both – they host a post-race get together, and presents reductions for future occasions too!
In case your charity staff can’t make it to London for race day, know that our JustGiving cheer squad can be there, making plenty of noise and cheering your runners on!
Create your London Marathon marketing campaign web page! Get on the beginning line for 2024. It’s so simple as making a web page, connecting the occasion, and sharing your hyperlink! Get every little thing you could know to reach London Marathon 2024 right here: https://justgiving.com/for-charities/london-marathon