The most effective methods to lift cash to your mission is by studying from information.
However with so many reviews on the market, it may be onerous to find out what’s most essential and which numbers you must even belief.
Via 20+ years and thousands and thousands of donations on the JustGiving platform, we’ve acquired a superb hen’s eye view of the charitable panorama.
On this round-up, we’re highlighting the important thing traits from the current Summer time version of our JustGiving Insights webinar. Keep on studying for the important thing highlights, or get the total image and watch the webinar now on-demand.
We’ve break up issues down into three key areas (click on the hyperlink to skip to that part):
We hope this report helps you make extra knowledgeable fundraising choices and provides you some confidence you might not have had initially of the yr!
*Word: The information right here is for UK and Eire, and for essentially the most half we’re wanting again at 2023 and 2022 (for some we’ve added in 2019 because the final “typical” yr pre-COVID).
Peer-to-peer fundraising insights & actions
First up, we’re overlaying all issues P2P Fundraising (peer-to-peer fundraising).
By P2P Fundraising, we’re speaking about particular person supporters who acquire donations to your charity.
On JustGiving, we outline this as somebody who has a fundraising web page. We see all kinds of actions occurring utilizing fundraising pages, from Nice North Run and London Marathon, to pub quizzes and cake gross sales.
So let’s bounce in and get issues began by wanting on the quantity of fundraising pages created on JustGiving.
On the under chart, you’ll see every year damaged down by quarter: 2019 in inexperienced, 2022 in pink, and the primary half of 2023 in purple.
We are able to see that pages are trending up yr on yr, which suggests the urge for food to fundraise on-line for charity is stronger than ever!
The typical donation worth to fundraising pages stays steady at about £30. That is constructive to see, contemplating the financial outlook initially of the yr.
However what’s actually driving development is that extra persons are giving to fundraisers. That is contributing to a rise within the common raised per web page.
Common giving to fundraising pages can be rising…quick!
Earlier this yr, we enabled folks to set-up an everyday present to fundraising pages on JustGiving. It’s early days for this characteristic, however we’re excited to see the expansion trajectory and the potential to accumulate new supporters to your charity.
With common giving, donors have the selection to arrange a recurring donation to a fundraising web page. This additionally provides them the choice to finish the direct debit when the web page closes or transition their common present to the charity straight.
We all know ¾ of the general public suppose it’s by no means been extra essential to assist others. However our perception additionally reveals many individuals are hesitant and lack confidence (20% don’t imagine they’ll elevate a lot cash, don’t know what to do, or the place to start out).
After we requested London Marathon fundraisers on JustGiving how assured they have been about hitting their goal, many stated they have been fairly or very nervous.
A recurring theme seems to be a insecurity.
What this means is there’s a want greater than ever to ship fundraisers your ideas, help, and motivation. The nice information is that charities and pals have been prime of the record once we requested individuals who was probably to encourage them to assist others. This implies your charity is in a terrific place to present hope and encourage motion!
Key actions
A very powerful factor proper now could be to construct up your supporters’ confidence. Individuals nonetheless need to give, and we’ve acquired some tried + examined ideas that charities can share to assist their fundraisers elevate extra.
For extra benchmarking stats for these occasions, you’ll be able to watch the Summer time version of our JustGiving Insights webinar – out there now on-demand.
Particular person Giving
Subsequent up, let’s take a look at the person giving traits we’re seeing on JustGiving.
By Particular person Giving, we’re speaking particularly about when an individual makes a direct donation to your charity.
This may occur in your Marketing campaign Web page, your JustGiving profile web page, or on Giving Checkout (which charities use to get on-line donations on exterior channels like their web site).
Within the under chart, we are able to see robust development yr thus far and in Q1. It’s clear to see the outpouring of generosity initially of the yr for these impacted by the earthquakes in Turkey and Syria.
We’re additionally seeing some indicators of decline, with the typical donation at present at roughly £50 (vs £60 pre-pandemic). Nonetheless, donation quantity is up, which implies extra persons are giving, however giving a bit much less on common.
We’re additionally seeing robust development in common giving quantity, with extra folks than ever organising direct debit mandates to good causes.
After we take a look at how persons are giving, one thing that jumps out is the expansion in contactless donations. Cash raised on this approach almost quadrupled since 2022!
It’s handy, fast, and straightforward. Individuals acquired used to it through the pandemic. Much less folks carried money, and the differing types permit for all types of cool giving experiences: QR codes, NFC tags, stand-up units, and extra.
Our partnership with LibertyPay has made all this potential for charities on JustGiving. In the event you’re already a JustGiving buyer, you may get your account pre-linked to quite a lot of cool units.
Key actions
With JustGiving, your trigger can encourage donations from anybody, anyplace on this planet. Individuals could make one-off donations too, making an impression to your trigger straight. Right here’s how you can encourage extra donations (even through the cost-of-living disaster).
In the event you’re on the lookout for a easy method to get fee-free donations proper out of your web site, take a look at Giving Checkout. For extra details about receiving contactless donations, be taught extra about LibertyPay.
Get the total image
Watch the Summer time version of JustGiving’s Insights & Developments webinar for extra.
Multi-charity occasions
This quarter, we’re additionally shining the highlight on multi-charity occasions. We’ve dug into the numbers, and uncovered some fascinating traits in occasions the place a number of charities are collaborating.
These are often placed on by Third-party organisers like London marathon and London Landmarks Half Marathon.
Are you able to guess what the most well-liked kind of health fundraising is on JustGiving up to now this yr?
In Q1 and Q2, the reply’s clear as day. Operating nonetheless dominates with 72% of pages created for operating occasions! Lengthy-distance operating, particularly, is rising in recognition.
And whereas web page creations for swimming, biking, and treks are much less standard in comparison with 2022, walks have additionally grown over the previous two years.
For extra benchmarking stats for these occasions, you’ll be able to watch the Summer time version of our JustGiving Insights webinar – out there now on-demand.
Listed here are some useful pages that will help you begin fundraising for upcoming occasions:
Have faith in your fundraising
Generosity remains to be robust, regardless of robust occasions. Bear in mind, 74% of Brits imagine it’s extra essential now than ever earlier than that communities assist each other!
Have faith in your mission, your fundraising, and your asks.
And share that confidence along with your supporters.
Ship fundraisers your help, motivation, and fundraising ideas. In the event you’re gentle on assets, we now have a whole library of fundraiser professional ideas. Share these different articles along with your neighborhood to present them the increase and confidence they might want:
You may additionally encourage supporters to interact their networks in artistic methods. For instance, as a substitute of straight asking for donations, folks might share coaching updates, or showcase the work they’ve been doing to your trigger.
Encourage your neighborhood of supporters to leap on board and check out JustGiving’s distinctive instruments like Fundraising Pages, recurring giving, QR codes, health app integration, and extra.
Get the total image
Watch the Summer time version of JustGiving’s Insights & Developments webinar for extra.
Create your Marketing campaign Web page with confidence
There’s no higher time than now! Launch your fundraising marketing campaign or attraction at this time to start out elevating cash to your upcoming occasion or attraction.
Create your marketing campaign now
Have a query about any of the above?
We all know that’s rather a lot to digest! And we’re right here and completely satisfied to assist. When you’ve got any questions or to speak fundraising technique, please be happy to e-book a name with our Success staff.