Manulife Vitality, a program that rewards policyholders for making wholesome decisions with the assistance of expertise, helps folks lower your expenses and dwell higher. Learn on to study extra.

What Does Exercise Monitoring Should Do with Insurance coverage?
The thought of mixing expertise and insurance coverage will not be new. Particularly, exercise monitoring has change into a standard time period within the context of insurance coverage.
It began with automotive insurance coverage, the place the thought of monitoring driving behaviours and rewarding good driving habits with decrease automotive insurance coverage premiums discovered its place throughout quite a few insurance coverage firms. The monitoring was realized most incessantly by way of a tool/GPS put in into the automotive or utilizing a smartphone to see key driving elements.
This was later expanded to incorporate householders’ insurance coverage by offering reductions for sensible tech, sensible locks, safety programs, sensible doorbells – rewarding householders for adopting expertise that reduces dangers, in the meantime extra generally generally known as “Behavioral Insurance coverage”.
In Canada, presently Manulife leads the way in which amongst revolutionary life insurers within the behavioral insurance coverage house. So, we’ll use its program, Manulife Vitality, a program that rewards Canadians for residing a more healthy life by way of monitoring personal bodily actions and specializing in a more healthy way of life habits, to raised perceive how Canadians, and Millennials/Gen X particularly, can profit from a mix of leveraging expertise and behavioral life insurance coverage.
Why will we give attention to Millennials and Gen X? These are two demographic segments which have dominated the tech sphere up to now in the usage of wearables and smartwatches. Right here is the usage of wearables by age class:
Canadians | Use or need a health machine |
Millennials | 77.5% |
Gen X | 55.3% |
Supply: SCOR analysis
You will need to point out that in the meantime, extra senior segments of wearable machine customers are rising shortly as expertise is changing into extra strong and simpler to make use of.
How Does Behavioral Insurance coverage Work?
The thought behind combining life insurance coverage and selling optimistic well being behaviors may be very intelligent as it’s one thing that advantages either side: insurance coverage firms and insurance coverage clients (coverage holders).
If an insurance coverage buyer permits an insurance coverage firm to view some elements of their well being and well being behaviours, the probabilities are excellent that this individual might be, first, taking higher care of their well being and, second, dangers related to this buyer might be extra clear; and due to this fact, as a rule, decrease for an insurance coverage firm (e.g., danger of the life insured getting sick or dying).
It means much less declare payouts to an insurance coverage firm leading to increased profitability, whereas a part of these financial savings will be handed again to a buyer, rewarding them for a very good well being behaviour.
For instance, Manulife Vitality’s program rewards clients for a mess of excellent well being habits and behaviours akin to:
- Being a non-smoker
- Participating in bodily exercise (from strolling your canine to collaborating in athletic occasions)
- Receiving routine vaccinations
- Conducting preventive well being checks
- Finishing on-line well being training programs
- Meditating
- And plenty of extra

Do any of these habits and behaviours apply to you? That’s one thing that might get you rewards and premium reductions from an insurance coverage firm.
This system is simple because the related expertise is sort of strong and straightforward to make use of, however self reporting is a simple choice that’s provided as effectively. Taking part and getting credit score for the belongings you do is sort of easy. Whilst you can submit proof of your wholesome actions on the web site or cellular app, one of many best methods is utilization of a health machine. Getting began is even simpler; insurers usually present a complimentary or closely sponsored machine.
For instance, the Manulife Vitality Plus program compensates (both totally or partially, relying on the machine mannequin) its members for sure fashions of Garmin1 and Fitbit2 gadgets.
There may be even an choice to get a sponsored Apple Watch, which comes at a price of some {dollars} monthly or without charge3 as you possibly can earn the month-to-month fee through the use of the watch to get credit score in your bodily actions.
After getting a health machine, use this system and machine settings to find out how a lot information you need to mechanically stream to the insurance coverage firm, and what you select to self-report. Some information, akin to smoking habits, can solely be self reported.
Manulife units your preliminary Manulife Vitality contract from a place of belief with tangible financial savings and, as soon as it has a stable monitoring foundation (e.g., 10 months for the Manulife Vitality program for the primary yr, and a reassessment of insurance coverage premiums each 12 months following) permitting you to profit from potential financial savings based mostly in your engagement with this system.
On high of this, take into consideration different non-tangible advantages from residing a more healthy life: feeling higher, with the ability to train, favorite sports activities, improved social interplay and a lot extra.
How A lot Can You Save on Life Insurance coverage with Behavioural Insurance coverage?
The quantity of life insurance coverage financial savings related to these packages totally rely on the extent of your participation in this system and your health-related behaviours.
For instance, members of the Manulife Vitality Plus program are in a position to acquire a sure variety of factors for numerous actions, qualifying them for bronze, silver, gold or platinum standing. Listed below are financial savings related to every degree:
Bronze | Silver | Gold | Platinum | |
Life Insurance coverage premiums | 10% financial savings after the primary yr | |||
n/a | 2% financial savings after the primary yr | 10% financial savings after the primary yr | 15% financial savings after the primary yr |
That’s not all. When you begin stepping into numerous ranges you possibly can take pleasure in numerous extra financial savings akin to:
Providing | Bronze | Silver | Gold | Platinum |
GoodLife Health Membership4 | 25% low cost, no becoming a member of charges Which means financial savings of ~$250/yr plus $70 in one-time enrollment charges |
|||
Expedia advantages | n/a | 15% off … | 25% off … | 50% off … |
… two resort bookings of limitless nights on the primary $1,000 of your reserving and as much as $1,000 financial savings per program yr. | ||||
Howdy Contemporary reductions | $0 | $20 | $45 | $83 (commonplace 2×3 field) |
Amazon Prime | n/a | n/a | n/a | One-year Amazon Prime membership* Whenever you attain Platinum standing and full your VHR for 3 consecutive years. |
Here’s what the principle dashboard seems to be like the place clients can see their present factors standing throughout numerous classes:

What are Some Cool Options Provided Immediately?
As for the Manulife Vitality Plus program, the cool facet of it’s that you may acquire Vitality FactorsTM for a really big selection of health-related behaviours. Some information is conveniently transmitted by way of a well being monitoring machine, whereas others are self-entered. Privateness is assured. It’s also possible to entry a broad vary of well being assets to take higher care of your self.

Quite a few companions of this program akin to, Amazon Prime, Expedia, Saucony and others supply extra perks do you have to get to sure ranges of membership.
What are Different Extra Advantages of Behavioral Insurance coverage?
Apart from tangible financial advantages, there are lots of extra optimistic elements, along with your well being progressing on a optimistic course as you might be participating in additional health-focused actions and behaviours. Right here is a few actual information from the Manulife Vitality program about its members5:
- 11% of members improved the physique mass index to a wholesome vary
- 31% of members improved their blood strain to a wholesome vary
- 21% of members improved their ldl cholesterol degree to a wholesome vary
- 26% of members improved their glucose degree to a wholesome vary
An embedded enjoyable sport Vitality Squares™ means that you can play month-to-month for Vitality Factors and e-gift playing cards.

Are There Any Knowledge Safety Considerations?
For instance, Manulife follows very strict information dealing with tips when coping with private and monitoring information. It isn’t being bought and handed to different events and is getting used solely to manage this system. Clients do have to offer their consent and might choose what companies to take part in, or not.
We hope that you just discover this overview of the Manulife Vitality program useful. Our skilled insurance coverage professionals have entry to twenty+ life insurance coverage suppliers in Canada together with Manulife. Must you have an interest within the Manulife Vitality program, please don’t hesitate to succeed in out, both for a quote or just to ask questions.
Disclaimers
1. Solely accessible on the primary yr of the Manulife Vitality membership. Enroll reward. Doesn’t rely on Vitality Standing™. Garmin and Vivofit are registered emblems of Garmin Ltd.
2. Enroll reward. Doesn’t rely on Vitality Standing™. Fitbit and Fitbit Luxe are registered emblems of Fitbit LLC or its subsidiaries.
3. Preliminary fee doesn’t embrace relevant taxes or upgrades which can embrace mobile fashions. Tax on preliminary fee is predicated on retail worth of Apple Watch. Apple Watch Collection 8 requires an iPhone 8 or later with iOS 16 or later. Wi-fi service plan required for mobile service. Apple Watch and iPhone service supplier have to be the identical. Every month-to-month fee will be lowered to as little as $0 relying on what number of Vitality Factors you earn. Apple will not be a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc.
4. Goodlife Health reward not availready in Quebec.
5. Manulife Vitality program information between 2020 and 2021.
6. Vitality Wheel and Vitality Squares will not be accessible in Quebec.
Eligibility for rewards might change over time. Rewards will not be assured over the complete lifetime of the insurance coverage coverage.
Insurance coverage merchandise are issued by The Producers Life Insurance coverage Firm. The Vitality Group Inc., in affiliation with The Producers Life Insurance coverage Firm, gives the Manulife Vitality program. The Manulife Vitality program is on the market with choose insurance policies. Please seek the advice of your monetary consultant to study extra and discover out when you qualify for this product. Vitality is a trademark of The Vitality Group Worldwide Inc., and is utilized by The Producers Life Insurance coverage Firm and its associates below license. Vitality Factors, Vitality Standing and Vitality Well being Overview are emblems of The Vitality Group Worldwide, Inc., and are utilized by The Producers Life Insurance coverage Firm and its associates below license. Manulife, Stylized M Design, and Manulife & Stylized M Design are emblems of The Producers Life Insurance coverage Firm and are utilized by it, and by its associates below license.
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