HSBC badged quickest rising insurance coverage model amidst trade churn


The house insurance coverage market is in a state of flux. Buyer switching charges have hit an all-time excessive because of the unprecedented and sustained premium inflation seen during the last 18 months.

The newest momentum knowledge from Shopper Intelligence’s Insurance coverage Behaviour Tracker, wanting on the six months between April and November 2023, affords a snapshot into which suppliers are gaining and shedding market share amidst elevated churn.


Shifts in client behaviour

When evaluating the six months between April and November 2023 to the identical interval in 2022, we see a major shift in procuring and switching charges. Notably, the proportion of shoppers switching supplier at renewal has elevated by 8% (28% to 36%), whereas these remaining loyal dipped from 41% to 38%.


Quickest rising residence insurance coverage model

In simply six months, HSBC, grew its e-book by 46.1%, considerably larger than the earlier 12 months’s 38.9%. This progress is attributed to client confidence of their cowl, with a convincing 30% of their new and current buyer base strongly endorsing the prevalence of HSBC’s choices over opponents. Such endorsement is just eclipsed by Co-op, which has managed to safe the highest spot for buyer confidence.


Momentum (min pattern=50)

April 2023 to November 2023



Coverage Knowledgeable









Residence insurance coverage market share chief

Aviva’s progress narrative stands tall; it is the one high 5 incumbent to fortify its market stronghold, increasing its share by 1.4%. This enlargement casts a shadow over Admiral, LV=, and Direct Line, who’ve seen their market share slip by 0.4%, 1.2%, and 0.1%, respectively. Collectively, the highest 5 manufacturers have clinched 33.5% of the market, up from 30% simply six months prior, a transfer indicative of consolidation on the apex of the market.


Market Share (min pattern=50)

April 2023 to November 2023







Direct Line





AXA’s strategic comeback

Amidst this panorama, AXA has strategically pivoted again into the highest 5, bumping Coverage Knowledgeable down the chief board to ninth. This manoeuvre is underpinned by a sturdy acquire of 0.9% in market share, hoisting them from a earlier sixth-place stagnation. AXA’s assertive pricing, with merchandise like AXA Residence, AXA Residence Plus, and AXA Residence Premier undercutting the market common since Q3, has clearly resonated with cost-conscious shoppers.


Coverage Knowledgeable reigns king on retention

Coverage Knowledgeable, the model synonymous with sturdy progress, continues to outpace expectations. Their market share has burgeoned by one other 1%, reflecting a 39.3% improve of their e-book dimension. Regardless of a slight decline in new enterprise acquisitions, from 4.2% to three.6% of the switcher market, Coverage Knowledgeable demonstrates the energy of their retention methods, holding an enviable 81.4% of their buyer base steadfast, effectively above the 60.5% market common.

A better have a look at buyer loyalty for Coverage Knowledgeable reveals that 30% remained for the attract of a decrease premium, whereas one other 30% felt the competitors’s financial savings weren’t substantial sufficient to warrant a change. The decisive issue for each switchers and loyalists? Price-effectiveness, with 56% citing ‘least expensive’ as their high cause for choosing Coverage Knowledgeable, solely 2% shy of the very best fee out there.



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