This text is contributed by Murad Bushnaq, Founder and CEO of Morweb.
As a nonprofit skilled, you perceive the significance of a powerful on-line advertising technique. By tapping into digital channels and creating high quality content material, your group can develop its attain, enhance its following, and direct supporters to get additional concerned in your efforts, whether or not that’s by donating, volunteering, or taking part in your occasions.
Two of the largest belongings nonprofits have to extend their on-line visibility are their web site and social media presence. Fairly than treating these as standalone instruments, your nonprofit ought to combine them to create two-way visitors between these platforms and successfully introduce new audiences to your trigger (and preserve them actively engaged).
Connecting your web site and social media is straightforward when you have got the proper instruments and techniques. On this information, we’ll cowl the highest tricks to unify your advertising technique:
- Share your web site content material
- Encourage sharing with social media buttons
- Add social media stay feeds to your homepage
- Use social media as a fundraising instrument
By pairing your newfound data with a content material administration system (CMS) constructed for nonprofits, you’ll be effectively in your strategy to enhance your follower rely and website guests. Let’s start.
1. Share your web site content material
Your nonprofit web site accommodates a wealth of knowledge and assets that may be simply reworked into participating social media posts. That is an efficient technique for bettering content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.
For instance, let’s say you need to spotlight your annual year-end fundraising occasion on social media. You may embrace a photograph from the final time you hosted the occasion, then embrace a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This manner, when you intrigue your social media followers together with your thrilling occasion, you’ll be able to instantly direct them to be taught extra occasion particulars and register in your web site.
Listed below are a number of forms of content material you’ll be able to put up on social media to pique your followers’ curiosity and efficiently cause them to your website:
- Movies. Your nonprofit may have already got movies in your web site that cowl your historical past, introduce your group and volunteers, or spotlight your occasions and applications. As an alternative of making new movies, repurpose these movies by sharing them in your social media. That is a simple strategy to generate extra content material in your social media channels and level viewers to your web site to get extra data.
- Podcasts. In case your nonprofit data an everyday podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to take heed to the complete factor. A podcast could be a nice outlet for serving to your supporters get to know your workers and volunteers by interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
- Weblog posts. Maintaining together with your web site’s weblog means that you’re constantly creating new content material on your web site. This could translate into constant new content material associated to your initiatives or upcoming occasions on your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then cause them to your web site to learn the entire piece.
Create a content material calendar that features what can be revealed in your web site and when it will likely be shared on social media. This can assist you keep on observe with posting in each locations frequently so your followers and web site guests have new content material to learn and examine.
2. Encourage sharing with social media buttons
Placing social media buttons in your weblog posts, net pages, and donation type can empower your supporters to share these assets on their very own feeds when it’s recent on their minds. With one straightforward click on, they’re on their strategy to making a put up about your nonprofit for his or her followers to see.
To allow social sharing in your web site with ease, your nonprofit must work with the proper web site builder. Morweb’s information to the perfect nonprofit web site builders recommends on the lookout for a CMS that means that you can add social sharing buttons for fashionable platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit beneficial time.
When you launch your social sharing buttons, place them by your navigation bar to ensure they’re prominently displayed on related net pages. You can even design them to match the branding of your web site, together with the typography and colour scheme, in order that they mix properly together with your website.
3. Add social media stay feeds to your homepage
In case your nonprofit CMS provides a social media module, you’ll be able to simply add social media stay feeds to your web site. Dwell feeds routinely replace while you put up on social media to show your new content material. Select your most energetic accounts to showcase in a stay feed, as this may guarantee your supporters are seeing recent content material.
A social media stay feed is a good instrument for displaying that your group is energetic on each your web site and your social media profiles. By demonstrating that your group is frequently updating its content material and interacting with supporters on varied platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is enthusiastic about volunteering together with your group on Giving Tuesday and sees a recently-updated social media stay feed that signifies an energetic on-line presence, they’ll know that your “Volunteer Data” web page is probably going correct and up-to-date, too.
To encourage the move of visitors between your web site and social media profiles, put a “Observe Us” button close to your stay feeds. This can assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.
4. Use social media as a fundraising instrument
Each your web site and social media profiles may also help you pull in on-line donations on your trigger. By leveraging each of those instruments collectively, you’ll be able to enhance the assist your group is receiving. To take action, you’ll have to encourage each your social media followers and web site guests to make use of the net giving instruments hosted in your web site.
Listed below are a number of concepts for getting began:
- Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a superb platform for on-line crowdfunding. As a result of Fb handles cost processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however be sure to incorporate a hyperlink to your donation web page in your fundraising web page to encourage extra contributions after the marketing campaign ends and even join month-to-month giving.
- Encourage peer-to-peer fundraisers to put up. In accordance with OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to individuals of their private networks. Have your high supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This manner, their followers may give and be taught extra about your trigger, resulting in higher involvement down the road.
- Share details about the way to improve affect in your social media profiles. Publish on social media about ways in which donors can simply give extra. For instance, if you happen to companion with an identical reward firm to embed an identical items database in your donation web page, you’ll be able to create a associated social media put up. In your put up, you would focus on the way to verify whether or not you qualify for matching items and share it together with your donors to allow them to benefit from their employers’ company philanthropy efforts.
Social media provides you the chance to advertise your group’s fundraising campaigns to your group of present supporters, however don’t neglect that it additionally lets you join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.
The Gist
By utilizing your social media to advertise your web site and vice versa, you’ll be able to stage up your donor engagement, create stronger relationships with supporters, and produce in additional income. First, you’ll want to ensure your web site and social media are up to date and accessible, so make sure to work with instruments like ready-to-go web site templates and social media schedulers to construct out a powerful digital presence. Bear in mind to maintain your viewers in thoughts and plan out mission-centric content material that may resonate together with your supporters.