JustGiving Insights & Actions: Autumn 2023


We appeared on the greatest JustGiving developments in peer-to-peer fundraising, particular person giving, and extra, and couldn’t be extra excited to share them with you.

Spoiler alert! The developments we’re seeing on the platform are merely superb, and really promising for 2024.

From the rise in fundraising pages created, to the excessive and regular web page worth, to the exponential development in contactless giving, it’s clear individuals are extra enthusiastic about on-line fundraising than ever.Preserve studying for the most recent developments throughout the UK and Eire, and what we advocate in your charity’s end-of-year fundraising.


2023 Winter Fundraising Information
See what’s working for charities and learn to create and promote your individual winter marketing campaign.

Obtain the free information

On-line fundraising developments: Autumn 2023

Soar to a piece:

Peer-to-peer fundraising developments

Right here’s what we noticed on JustGiving in Q1-Q3 2023, in comparison with the identical interval in 2022:

  • 12% extra Fundraising Pages had been created
  • 79% of pages obtained donations (which matches 2022)
  • 16% extra donations had been made per web page
Fundraising web page creation on JustGiving has grown by 12% between Q1 and Q3 2023.

How good is that this?! Fundraising on JustGiving’s grown this yr – particularly thrilling as, early within the yr, the market braced for a possible downturn. Try how 80+ charities have tailored their fundraising method through the cost-of-living disaster.

As well as, common donation worth and common raised per web page stayed regular following COVID-19. A foremost motive for it’s because fundraisers regained confidence in attending in-person occasions – suggesting charity donation income from occasions is now dependable once more.

The world’s greatest annual one-day fundraising occasion is London Marathon.

And it’s formally again in full drive, with 70% of ALL London Marathon 2023 fundraising happening on JustGiving, and fundraisers combining to elevate over £39 million for good causes!

Common giving developments

One other huge driver of development within the UK is common giving, which has risen steadily over the previous two years. For some, “little and sometimes” donations are extra reasonably priced. And it’s really easy on JustGiving!

Common giving continues to develop on JustGiving, with a mean donation of £16.

Charity confidence: what’s it like in late 2023?

First, we requested fundraisers at charities how assured they had been in assembly their 2023 fundraising targets. And with how issues are trending on JustGiving this yr, we weren’t stunned on the outcomes…

68% mentioned they’re both Tremendous Assured or Fairly Assured they’ll attain their goal!

How assured are YOU feeling about your fundraising as we method the tip of the yr? Vote in our LinkedIn ballot to tell us.

Social sharing developments

Sharing JustGiving pages is SO highly effective…it accounts for tons of of hundreds of thousands extra kilos raised every year!

We assist individuals share in a snap, with 15 sharing choices on each fundraiser’s web page. And whether or not it’s on social media, e mail, or messaging apps, it’s important for fundraising success.

Would you’ve gotten guessed that the very best common donation per share on JustGiving comes from WhatsApp? It’s not even shut! See simply how invaluable this channel is:

Particular person giving developments

Particular person giving is when individuals make one-off donations to charity on JustGiving, versus fundraising. Right here’s what we’re seeing up to now in 2023:

  • A gradual rise in particular person giving quarter-over-quarter
  • An 8% enhance in complete raised
  • A 26% rise within the general variety of donations

These stats mixed present extra individuals are donating however giving much less on common.

*Nonetheless, we’re NOT seeing that very same decline in common giving: that means extra individuals are preferring these “little and sometimes” donations lately.

One other main driver of development is contactless donations.

47% of charities already provide contactless giving as a donation technique. It’s a secure and easy technique to donate in-person, and individuals are giving £8 on common – glorious, contemplating it might be somebody simply passing by means of a shopfront!

Due to our partnership with LibertyPay, charities utilizing JustGiving can fast-track their contactless giving setup! See examples and the way it can work in your charity.

Prime winter fundraising ideas for charities 2023

Christmas is simply across the nook, and it’s a significant time of the yr for fundraising. Right here’s what your charity must learn about asking for donations through the festive season:

  • The height instances for donations in December: 9am and 4pm
  • Common donation worth is highest between 4pm and 5pm
  • Fundraising slows on the weekends, and Christmas and Boxing Day are quiet.

We’ve simply launched our model new 2023 Winter Fundraising Information, which incorporates these particular ideas, inspiring examples, the perfect instruments, and recommendation on the best way to minimize by means of the end-of-year noise.

It’s utterly free and a charity favorite, so we advocate selecting it up and placing the following tips into motion to thrive this season! 👇


2023 Winter Fundraising Information

See what’s working for charities, get our high timelines and instruments, and learn to create, promote, and report in your winter fundraising.


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